HOW TO ATTRACT NEW CUSTOMERS TO YOUR SALON DURING THE PARTY SEASON?

Attracting new customers to your salon during the party season is an excellent way to boost your salon revenue and increase your customer base. 

Here we share our top tips on How to attract new customers to your salon during the party season:

SPECIAL CHRISTMAS PARTY PACKAGES

Create a series of Christmas party packages with special offers to attract new and existing customers. Promote the Christmas party packages on your website, social media channels, reception desk and in your salon window displays to create awareness and attract new customers. Consider offering special introductory discounts on Microblading & PMU treatments for new customers.

FESTIVE DÉCOR & STRIKING WINDOW DISPLAYS

Add some festive sparkle and transform your salon into a mini winter wonderland to get into the spirit of Christmas. Create a striking festive window display with clear signage to attract passers-by. Here you can showcase your Christmas Party Packages and Special Offers to create awareness and attract new customers. Offer seasonal refreshments, such as hot chocolate and mince pies to clients to create a joyful festive atmosphere. 

FESTIVE SALON OPEN HOUSE EVENT

Get into the Christmas spirit by hosting a Festive Salon Open House Event to celebrate the start of the Christmas Party Season. Here you can welcome potential clients to your salon, allowing them to meet your team and indulge in complimentary express treatments and refreshments. Additionally, you can provide free consultations to potential clients, giving them a chance to learn more about the treatments that you offer. Also, make sure that you encourage your existing clients to bring their friends and family to attract new customers and generate word-of-mouth recommendations.

NETWORKING

Attend local events and networking opportunities to connect with potential clients. Make contact with local Hair Salons, Clothing Boutiques, Event Venues, Restaurants and Photographers in your area to introduce your services and generate word of mouth recommendations.

COLLABORATIONS AND PARTNERSHIPS

Partner with local businesses to undertake cross-promotions. For example, you could partner with a local hair salon and offer their clients an exclusive 10% discount on all treatments at your salon to attract new customers. 

INCREASE ONLINE PRESENCE

Optimise your salon's online presence by ensuring that your website is up-to-date, user-friendly and mobile-responsive. Utilise social media platforms, such as Facebook and Instagram, as well as ensuring that your salon is featured in local business listings, such as Google My Business to increase your salon's visibility online.

SOCIAL MEDIA

Share engaging content on your salon's social media platforms, including Tutorials, How-To Guides, Christmas Party Packages, Special Offers, Client Testimonials and Before & After Pictures (please always gain permission from your client’s before posting pictures of them on social media) to showcase your salon's expertise and the incredible results that you achieve . Using online graphic design tools, such as Canva to create striking content and highlight your Christmas Party Packages and Special Offers.

LOYALTY PROGRAMS

Implement a loyalty program that rewards existing clients if they refer new customers to your salon. Offer discounts or a complimentary salon retail gift for new referrals to encourage your existing clients to introduce their friends and family to the salon.

CLIENT REVIEWS AND TESTIMONIALS

Encourage satisfied clients to leave positive reviews and testimonials on your social media channels, such as Facebook and Instagram, plus platforms, such as Google and Trustpilot. Positive reviews build trust and can attract new clients.

GIFT VOUCHERS

Gift vouchers are an excellent source of revenue and give your salon an instant cash flow boost. Place them in prominent places and promote them to both your new and existing customers. Selling gift vouchers is a great way to keep your existing clients coming back, as well as introducing new clients if they are being bought as a Christmas Gift for a friend, partner or family member. Make sure that you promote your Gift Vouchers on your website, social media channels, reception desk and in salon window displays to attract attention and encourage impulse purchases.

EMAIL MARKETING

Create engaging email marketing campaigns to promote your Christmas Party Packages and special offers. Issue the E-SHOT to your subscribed customer email database to increase bookings. Consider offering exclusive deals to entice new clients to sign up for your email list.

ONLINE BOOKING SYSTEM

Make it easy for potential clients to book appointments with you, by offering an online booking option. Ensure it is user-friendly and mobile-compatible. By providing an online booking option, clients can easily access information about your services, including details on Microblading & PMU treatments. You can also include an option to request a 25% or 50% deposit when the customer books the treatment online to prevent cancellations and missed appointments. You can also include Book Now links on your Social Media Business Accounts to attract new customers too. 

By implementing these strategies, your salon can effectively attract new clients during the party season and grow your customer base.

By Faye Hone