Exclusive Interview with Kintija Belska & Monika Ludwiczak, Co-Founders of Everlasting Brows
Meet Kintija Belska and Monika Ludwiczak, Co-Founders of Everlasting Brows who have been on a mission to reinvent the PMU and Microblading industry for the past 10 years.
From studying at university to building an award-winning Global Beauty Brand, Kintija and Monika have worked tirelessly over the past decade to set standards to improve the way that the PMU and Microblading industry operates today. From its inception, Everlasting Brows has been at the forefront of innovation and quality, setting new benchmarks for the industry and constantly raising the bar for excellence, from safe salon procedures, true to colour pigments, double sharpened blades, quick and symmetrical brow mapping technique, sterile disposable tools to accredited educational programmes run by leading industry experts worldwide.
Here Kintija and Monika reveal why they wouldn’t take ‘no’ for an answer when it came to raising industry standards, how the PMU & Microblading industry has changed over the last 10 years and what is next for Everlasting Brows, as they celebrate a decade of excellence and groundbreaking achievements.
What inspired you to launch Everlasting Brows 10 years ago?
“We were inspired to launch Everlasting Brows 10 years ago, by a deep passion for redefining beauty and empowering individuals with confidence. We saw an opportunity to revolutionise the PMU (Permanent Make-up) and Microblading industry by offering innovative techniques, exceptional quality, and unparalleled results. I was just a university student working as a part-time beautician, when I realised the industry’s potential wasn’t being fully realised. It was very similar for Monika who was studying Psychology when she came to me as a client 16 years ago. Shortly after we both began envisioning how a perfect service and products would look and work," says Kintija Belska, Co-Founder of Everlasting Brows.
How have you reinvented the PMU & Microblading industry and raised industry standards over the past 10 years?
“Over the past decade, we have reinvented the industry by pushing boundaries, setting higher standards, and introducing advanced training programs that have elevated the skills and expertise of practitioners worldwide. Through our groundbreaking achievements such as true-to-colour, stable healing pigments, transforming pigment fade, and introducing double sharpened blades for precision, we have transformed the industry and raised the bar for excellence” says Kintija. “The company’s success has a direct correlation with not taking a ’no’ for an answer and being ambitious enough to expect more,” adds Monika Ludwiczak, Co-Founder of Everlasting Brows.
What has been your biggest challenge?
“Our biggest challenge has been dispelling misconceptions surrounding Permanent Make-Up and Microblading, whilst educating professionals and clients about the importance of proper techniques, safety measures, and ethical practices. The PMU industry didn’t have the best reputation and for us natural results needed to be at forefront to commit to something permanent”, says Kintija. “We have tirelessly advocated for industry regulations and certifications to ensure the highest standards of professionalism and client care. Our dedication to education and setting higher standards has been instrumental in overcoming this challenge and shaping the industry positively,” adds Monika.
What has been your biggest achievement?
“For both of us, the most important achievements and milestones do differ, but the one we both agree on is the transformative impact we have had on the lives of countless individuals. Witnessing the boost in self-esteem and confidence that our clients experience after our procedures has been incredibly rewarding. Additionally, seeing our students succeed - opening their salons and reaching new heights in their careers is humbling. We have seen women change their lives around using techniques we teach, and to experience that and be part of it is very special. If we look at this question from a career perspective, we are proud to have established ourselves as industry leaders, constantly raising the bar for excellence, innovation, and education. Winning prestigious awards such as the International Business of the Year 2022 at the FSB Awards and the Best Products Award 2021 at the Best Business Women Awards, as well as a list of other awards has further validated our dedication to quality and professionalism,” says Kintija.
How has the PMU & Microblading Industry changed over the last 10 years?
“Over the last 10 years, the PMU and Microblading industry has undergone remarkable changes. There has been a significant shift towards more natural and realistic results, driven by improved techniques, pigments, and equipment. The demand for permanent makeup and microblading has skyrocketed, with a broader acceptance and understanding of these procedures. Moreover, industry standards have evolved, emphasising safety, sterilisation, and continuous education to ensure the highest level of professionalism and client satisfaction. We are proud to have driven and contributed to the PMU & Microblading industry’s flourishing,” says Monika.
What are you doing to celebrate Everlasting Brows 10th Anniversary?
“To celebrate Everlasting Brows' 10th anniversary, we have planned a memorable gathering at Kintija's house, filled with champagne, good food, games, and entertainment. It will be a time to reflect on our biggest losses and achievements, bringing our team together to celebrate the remarkable journey we've had. Celebration has always been a core value of our business, whether it's toasting milestones with champagne, organizing team getaways when targets are met, or indulging in a luxurious Christmas works do. In addition, we have exciting news to share, as we confirm the opening of a new salon location in North London, marking our 10-year anniversary and filling us with positive anticipation for the future,” says Monika.
What is next for Everlasting Brows?
“Looking ahead, Everlasting Brows remains committed to continued growth, innovation, and making a lasting impact in the industry. We have plans to expand our range of services and products, explore new techniques, and embrace emerging technologies to stay at the forefront of the field. Our focus remains on empowering individuals, raising industry standards, and shaping everlasting beauty for years to come. Throughout our anniversary year, we will unveil new product releases and exciting projects through our newsletters and social media platforms. With the unwavering support of our community, we eagerly embrace the next chapter of our journey,” says Kintija.
Two incredibly talented and ambitious beauty entrepreneurs, Kintija Belska and Monika Ludwiczak prove that with hard work, dedication and a passion for what you believe in, you can fulfil your dreams and aspirations of being a successful entrepreneur and make a real difference in the industry.