The Christmas party season is an extremely busy time for salons with an increase in demand for Microblading and PMU services, as clients want to look their best for the festive period. 

Here we share our Top 10 Christmas Salon Marketing Tips to increase awareness, attract new customers and boost salon revenue during the festive period: 

FESTIVE SALON DECOR

Transform your salon into a winter wonderland with beautiful Christmas décor. Offer complimentary seasonal refreshments to your clients, such as hot chocolate and mince pies to create a joyful festive atmosphere. Create a striking festive salon window display that highlights all your Christmas Party Packages, Special Offers and Gift Vouchers to create awareness and attract new customers.

Create a stunning Christmas-themed Salon Selfie station where clients can take a photo of their new look with your salon branding in the background. Encourage clients to share their #salonselfies on their social media channels and tag your salon to generate awareness of your services.

CHRISTMAS BEAUTY PACKAGES

Create a series of Christmas Beauty packages with special offers for a limited period of time to attract new and existing customers, such as the Ultimate Christmas Party Prep Beauty package, which includes a combination of Microblading & PMU treatments. Promote the Christmas Beauty packages on your website, social media channels, customer e-shots and SMS, in your salon reception area and window displays to create awareness and attract new customers. 

CHRISTMAS SALON EVENT

Host a special Salon Christmas Event to celebrate the start of the Christmas Party Season. Promote the event on your website, social media channels, customer e-shots and SMS, reception desk and in your salon window displays to attract new and existing clients. Encourage your clients to bring along a friend or family member to the event to attract new customers and generate word-of-mouth recommendations. At the event, you could provide complimentary refreshments, undertake treatment demonstrations and offer free consultations to give clients a chance to meet the team and learn more about the Microblading & PMU treatments that you offer to generate new bookings. 

BLACK FRIDAY 

Take advantage of seasonal opportunities, such as Black Friday to run special promotions and offers. For example, you could hold a flash sale on Black Friday to receive a discounted PMU or Microblading Treatment that must be used in January when the salon is quiet. Promote your Black Friday Offers on your website, social media channels, customer e-shots and SMS, reception desk and in your salon window displays to increase bookings. 

PRE-BOOK YOUR CURRENT CLIENTS & EXTENDED HOURS 

As the party season approaches, it is important to encourage your existing customers to pre-book their appointments to ensure they can get in before Christmas and New Year. Explain to your customers that this is a busy time and that you want to give your loyal customers priority booking to ensure all their PMU and Microblading needs are looked after during the busy party period. 

During the festive period, you could also consider extending your salon hours to accommodate customers with hectic schedules and to maximise the number of bookings. Promote your Salon’s extended hours in advance on your website, social media channels, salon window displays and via customer e-shots and SMS to maximise salon bookings.

SOCIAL MEDIA

Post festive content on your salon's social media channels to promote your Microblading and PMU services to your customers during the party season to increase awareness and generate new salon bookings. Create engaging content, such as Christmas Party Prep Video Tutorials and How-To Guides. 

Promote your Christmas Beauty Packages and Special Offers, plus Client Testimonials and striking Before & After Pictures (please always gain permission from your client’s before posting pictures of them on social media) to showcase your salon's expertise and the incredible results that you achieve.

COLLABORATIONS AND PARTNERSHIPS

Collaborate with local businesses, such as hairdressers, spas, gyms, wellness centres and boutiques to cross-promote your services during the festive period. Consider running a joint Christmas-themed competition on your social media channels to increase awareness and attract new customers to your salon.

12 DAYS OF CHRISTMAS COUNTDOWN 

Run a ‘12 Days of Christmas Countdown’ on your social media channels, where each day reveals a promotion, giveaway or a beauty tip to build excitement, boost customer engagement and increase revenue during the festive period. You could also invite several local businesses to participate in your 12 Days of Christmas Countdown, by offering gifts for giveaways etc.

EMAIL & SMS CAMPAIGNS 

Send engaging festive emails or SMS messages to your subscribed customer base to promote your Christmas Beauty Packages, Special Offers, Gift Vouchers, Christmas Salon Events and Extended Opening Hours to increase salon bookings. 

GIFT VOUCHERS

Gift vouchers are an excellent source of revenue and provide an instant cash flow boost to your business. Selling gift vouchers is a great way to keep your existing clients coming back, as well as introducing new clients if they are being bought as a Christmas Gift for a friend, partner or family member. Gift vouchers can encourage multiple bookings, as the voucher has already been paid for and they may help to keep the salon busier in quiet periods, such as the January lull.

Place information about your gift vouchers in eye-catching areas around the salon, on the reception desk and in your salon window display to encourage impulse purchases. In addition, inform your artists about the vouchers, so they can subtly let their clients know about the gift vouchers during their treatment. Promote your Gift Vouchers on your social media channels and send an e-shot to your subscribed customer database.

By combining these marketing techniques, you can increase awareness, attract new customers and boost your salon revenue during the festive period.

By Faye Hone/ Peak PR Results