NEW YEAR - NEW GOALS

Setting new goals for your salon at the start of the year is an excellent way to help elevate your PMU (permanent makeup) business to increase growth, improve customer service, and boost overall success. 

Here we share some key considerations when setting new goals for the year ahead:

CREATE A 12 MONTH MARKETING STRATEGY 

Create a 12 month Marketing Strategy so you can plan all your marketing and promotional activity for the year ahead. Here you can undertake a range of seasonal promotions and offer Special Packages for popular occasions, such as Valentine’s Day, Summer Holiday Season, Bridal Season and the Christmas Party Season, which includes a combination of Microblading & PMU treatment with special offers to attract new clients to your salon.

BOOST YOUR SOCIAL MEDIA PRESENCE

Boost your online presence through social media platforms, such as Instagram and Facebook. Share high quality before and after photos of the incredible results that you achieve for Microblading & PMU treatments (please ensure that you always gain permission from your client’s before posting pictures of them on social media) and testimonials of satisfied customers who have visited your salon. Educate your target audience on the benefits of having Microblading & PMU treatments with engaging Video Tutorials to attract new customers. It is important that you post regularly and interact with your audience to maintain a strong online presence and increase salon bookings.

ENHANCE CLIENT EXPERIENCE

Offer complimentary consultations to educate new clients about the benefits of undertaking Microblading and PMU treatments and to answer any questions about the treatment. This will allow you to build relationships and establish trust with new clients. Follow up with each client after their PMU & Microblading service and undertake client surveys to gain valuable client feedback and identify areas of improvement. 

INVEST IN ADVANCED TRAINING

Invest in advanced training for you and your staff to ensure you are up to date on the latest PMU & Microblading Techniques. At Everlasting Brows, we offer a range of accredited training courses, from the Everlasting Brows Beginners Eyebrow Microblading, Complete Eyebrow PMU Module, PMU Lips Module, PMU Eyeliner Module, Signature Brow Mapping, Pigmentology Master, Advanced Microblading, Microblading Improver and PMU Device Hair Stroke Masterclass to take your Microblading & PMU skills to the next level. Visit: https://everlastingbrows.com/global/get-trained.html for more details.

REVIEW EXPENDITURE COSTS & PRICING STRATEGY

With increases in inflation and rising supplier costs, it is important that you review all your expenditure costs and your pricing strategy. Review supplier costs and undertake an inventory to keep track of stocks and tools to reduce wastage. Look at all your treatment costs and adjust the prices accordingly to maintain profitability without compromising on quality.

SET FINANCIAL TARGETS

Monitor key performance indicators like client retention rate, average revenue per service, and new client acquisition. Identify the most profitable services and set clear financial goals to increase revenue and optimise business growth for the year ahead.

BUILD YOUR REPUTATION

Showcase positive Client Testimonials on your website and social media channels. Encourage satisfied clients to leave positive reviews about your salon on powerful online platforms, such as Google to boost your salon's credibility and attract new customers.

LAUNCH A CLIENT LOYALTY PROGRAM

Introduce a loyalty program to reward regular clients for their ongoing custom. Offer discounts, complimentary services, or exclusive offers for clients who frequently visit your salon. In addition, you can also offer discounts to clients who refer friends and family to your salon.

RECONNECT WITH INACTIVE CLIENTS

Analyse client booking patterns over the past 12-24 months and reach out to clients who have not booked in for a service for a long period of time with a special tailored offers to regain their custom. 

INCREASE REVENUE STREAMS

Sell Aftercare Products after every Microblading & PMU service to ensure optimal healing and customer satisfaction, as well as providing a new source of revenue for your business. Popular aftercare products to retail include Everlasting Brows eyebrow pencils, brow highlighter and concealer and happily ever-after kit.

STREAMLINE ONLINE BOOKING AND SCHEDULING

Make salon bookings easier for your clients by offering an upgraded online booking system. Send appointment reminders via email or SMS and ask clients to pay a 25% or 50% deposit when booking an appointment to reduce no-shows and last-minute cancellations.

By setting new goals for your salon at the start of the year, you can successfully plan ahead to elevate your business in 2025. Here is to a prosperous 2025 for your business!

By Faye Hone, Peak PR Results