NEW YEAR - NEW PMU GOALS

Setting new goals for your salon at the start of the year is an excellent way to help elevate your PMU (permanent makeup) business to increase growth, improve customer service, and boost overall success. 

THE FROSTED PMU LIPS TREND

As we enter the festive season, you may have seen the Frosted PMU Lips Trend popping up on your Instagram feeds. 

Although this look may seem very aesthetically appealing and Insta-worthy for the festive season, PMU Artists and clients need to weigh the potential aesthetic and health implications carefully. Here Monika Ludwiczak, the Queen of PMU and Co-Founder of Everlasting Brows discusses the key issues surrounding the Frosted PMU Lips Trend. 

TOP 10 CHRISTMAS SALON MARKETING TIPS

The Christmas party season is an extremely busy time for salons with an increase in demand for Microblading and PMU services, as clients want to look their best for the festive period. 

Here we share our Top 10 Christmas Salon Marketing Tips to increase awareness, attract new customers and boost salon revenue during the festive period: 

HOW TO UNDERTAKE THE PERFECT PMU EYELINER TREATMENT

With searches increasing online and on social media platforms, such as TikTok, PMU Eyeliner is becoming an extremely popular PMU treatment to add definition to the lash line, without the need for liquid liners and pencils. 

Here International Microblading & PMU Experts and Co-Founders of Everlasting Brows, Kintija Belska and Monika Ludwiczak share their expert tips on How to undertake the perfect PMU Eyeliner Treatment.

WHAT ARE THE BENEFITS OF UNDERTAKING EVERLASTING BROWS PROFESSIONAL TRAINING COURSES?

As a Microblading & PMU Artist, professional training and education is vital to succeed in the beauty industry. As one of the world’s leading authorities in Microblading & PMU, Everlasting Brows offers a range of accredited training courses run by leading industry experts that provide Artists with the key skills and knowledge required to build a successful career in the Microblading & PMU industry. We are also releasing information on our latest hair stroke masterclass and inviting artists to join...

HOW DOES AGE AFFECT MICROBLADING & PMU TREATMENT SELECTION?

When it comes to Microblading & PMU Treatment selection, age can play a significant factor, due to various skin changes, aesthetic considerations and lifestyle factors. 

Here Kintija Belska and Monika Ludwiczak, International Microblading & PMU Experts and Co-Founders of Everlasting Brows discuss how age can affect Microblading & PMU Treatment selection.

HOW TO ATTRACT NEW CLIENTS FOR MICROBLADING & PMU TREATMENTS TO YOUR SALON THIS SUMMER

Attracting new clients to your salon for Microblading and PMU treatments involves a strategic mix of marketing techniques to generate awareness, increase bookings and boost salon revenue. 

Here we share our expert tips on How to Attract New Clients for Microblading & PMU Treatments to your Salon this summer.

HOW TO CREATE THE PERFECT COMBINATION BROWS?

Combination Brows, also known as ‘combo brows’ or ‘hybrid brows’ are taking the Brow industry by storm, due to their versatility and beautiful natural-looking results. 

Combination Brows use two of the most popular brow techniques; Microblading (hair stroke brows) and microshading (powder) techniques to create fuller and well-defined eyebrows that still maintain a natural look. 

THE SAFETY OF PIGMENTS: WHY IS IT IMPORTANT WHAT PIGMENTS MICROBLADING & PMU ARTISTS ARE APPLYING?

Recently pigments in the PMU and Tattoo industry have been under severe scrutiny. In January 2022, thousands of hazardous substances found in tattoo inks and permanent make-up were restricted in the EU under the new REACH Regulation. It has been long known that the effects of pigments and inks can be seen way past the area they are tattooed in.

DISCOVER THE LATEST LIP, EYE & BROW TRENDS FROM LONDON, NEW YORK & MILAN FASHION WEEK 

From statement red lips and sultry smudged black eyeliner to embellished brows, the AW2024 runway shows at London, New York and Milan Fashion Week were full of captivating new trends to inspire our talented artists!

Here we look at the trends that dominated the runway at #LFW, #NYFW and #MFW...