HOW TO ATTRACT NEW CLIENTS FOR MICROBLADING & PMU TREATMENTS TO YOUR SALON THIS SUMMER

Attracting new clients to your salon for Microblading and PMU treatments involves a strategic mix of marketing techniques to generate awareness, increase bookings and boost salon revenue. 

Here we share our expert tips on How to Attract New Clients for Microblading & PMU Treatments to your Salon this summer.

SUMMER BEAUTY PACKAGES

Create a series of Summer Beauty packages with special offers to attract new and existing customers, such as the Ultimate Summer Beauty package, which includes a combination of Microblading & PMU treatments. Promote the Summer Beauty packages on your website, social media channels, in your salon reception area, and window displays to create awareness and attract new customers. Consider offering special introductory discounts on Microblading & PMU treatments for new customers.

SALON SUMMER BEAUTY EVENT

Host a special Salon Summer Beauty event to attract new clients. Here you can invite potential clients to your salon, as well encouraging your existing clients to bring their friends and family to attract new customers and generate word-of-mouth recommendations. At the event you could provide complimentary refreshments, undertake treatment demonstrations and offer free consultations to give clients a chance to meet the team and learn more about the treatments that you offer to generate new bookings.

SOCIAL MEDIA MARKETING

Social media marketing is absolutely vital to connect with your target audience. Showcase your salon's expertise by posting high quality before and after photos of the incredible results that you achieve for Microblading & PMU treatments to attract new customers (please ensure that you always gain permission from your client’s before posting pictures of them on social media). Educate your target audience on the benefits of having Microblading & PMU treatments with engaging video tutorials. Share client testimonials of satisfied customers who have visited your salon. Promote your Summer Beauty packages and special offers using online graphic design tools, such as Canva to create striking content. Host a live Q&A session on Instagram and Facebook to engage with potential clients and answer their questions. You could also look at running targeted paid for Facebook and Instagram Ads if you want to reach a wider audience. 

OPTIMISE YOUR WEBSITE

Ensure that your salon website is mobile-friendly, easy to navigate, and contains all key information about your Microblading & PMU services. Ensure your website is optimised for local search by including relevant keywords and location-based information, such as ‘Everlasting Brows Microblading Treatments Manchester’ or ‘Everlasting Brows PMU Lip Treatments Clapham’, so you appear in local Google searches when potential customers are looking for local Microblading & PMU services. Claim and optimise your Google My Business listing to improve your visibility in local search results.

JOINT COLLABORATIONS

Collaborate with local businesses, such as hairdressers, spas, gyms, wellness centres and boutiques to cross-promote your services. Consider running a joint Summer themed competition on your social media channels with a few local businesses to increase awareness and attract new customers in the area.

EMAIL MARKETING

Create engaging email marketing campaigns to promote your Summer Beauty packages and special offers. Issue the newsletter to your subscribed customer database to encourage client bookings. Send bespoke and personalised offers to past clients who haven’t booked for a long time to encourage repeat business.

COLLABORATE WITH LOCAL INFLUENCERS & BEAUTY BLOGGERS 

Partner with local Influencers and Beauty Bloggers who have a strong following on their social media platforms, such as Instagram, Facebook or TikTok. Offer them complimentary services in return for a treatment review and salon mention to increase visibility and credibility.

CLIENT TESTIMONIALS AND REVIEWS

Encourage satisfied clients to leave positive reviews and testimonials on your website, Google, Trustpilot, Yelp and other review sites, as well as your social media channels, such as Instagram and Facebook. Positive reviews can significantly influence potential clients' decisions and improve your business's reputation.

CLIENT SELFIES

Set up a stunning Insta-worthy summer themed selfie station in your salon. Encourage your clients to share their post-treatment new look #summerbeauty #summerholidayready #salonselfies on their social media accounts tagging in your salon to increase awareness.

LOYALTY PROGRAMS

Implement a loyalty program that rewards existing clients if they refer new customers to your salon. Offer discounts or a complimentary salon retail gift for new referrals to attract new customers.

By combining these strategies, you can attract new clients to your salon for Microblading & PMU treatments this summer.

By Faye Hone/ Peak PR Results